BOTTOM LINE
Connecting The Dots
With only quantitative data, marketing teams are limited to understanding campaigns through click and conversion metrics. They can't get a good grasp on how promotions make users feel and what impact they may have in real time.
OmniPanel gives marketing teams insight into how users who received specific promos are literally responding. This clarity helps marketing teams work together to create more effective and higher converting promotions that boost bottom line revenue.
MARKETING COHORTS
Understand different parts of your growth funnel and what users from specific cohorts have to say about how you can improve at each stage.
CAMPAIGN SENTIMENT
Learn exactly what users like and dislike about your marketing campaigns so you can optimize your promotions for clarity and conversion.
ITERATION & ACTION
Teams can quickly iterate to improve messaging before burning more cash on campaigns with unclear promotions or marketing copy.
CLOSING THE LOOP
Track Your Campaigns
Teams often need to investigate specific campaigns to understand outcomes. If there is a high correlation between a campaign and user churn, marketers can focus on cohort feedback to understand what impact their campaign may have had on the outcome.