BUILD GREAT PRODUCTS
User Centric Iteration
Get a quick understanding of what is causing confusion for users so you can improve UX / UI. Spend less time trying to decode clicks & engagement numbers when you can objectively listen to what users literally tell you they think about new feature implementations.
STREAMLINE USER EXPERIENCE
Identify the most frequent points confusion in the user journey and what about them is causing friction so you can optimize customer flows.
CLEAN UP USER INTERFACE
Understand how users feel about your design implementations and wording choices across your platform so you can optimize for clarity.
OPTIMIZE FEATURE DEVELOPMENT
Create cohorts when A/B testing new features so you can monitor verbal feedback about how users feel.
Examine verbal feedback from specific cohorts to validate conclusions drawn from quantitative data
Snapchat's Infamous Update
When Snapchat rolled out a 2018 update to move stories to the chats page, they were blind to the user backlash it would create. While they surely measured clicks and engagement for the update, they could have used OmniPanel to form a qualitative grasp of how strongly users disliked it. The update caused several celebrities to delete the platform and encourage their audiences to follow suit, setting the stage for a mass exodus of users to Instagram.