Product Teams

Clear insight to how customers interact with your product

BUILD GREAT PRODUCTS

User Centric Iteration

Get a quick understanding of what is causing confusion for users so you can improve UX / UI. Spend less time trying to decode clicks & engagement numbers when you can objectively listen to what users literally tell you they think about new feature implementations.

STREAMLINE USER EXPERIENCE

Identify the most frequent points confusion in the user journey and what about them is causing friction so you can optimize customer flows.

CLEAN UP USER INTERFACE

Understand how users feel about your design implementations and wording choices across your platform so you can optimize for clarity.

OPTIMIZE FEATURE DEVELOPMENT

Create cohorts when A/B testing new features so you can monitor verbal feedback about how users feel. 

VALIDATE HYPOTHESES

Examine verbal feedback from specific cohorts to validate conclusions drawn from quantitative data

AN EXAMPLE

Snapchat's Infamous Update

When Snapchat rolled out a 2018 update to move stories to the chats page, they were blind to the user backlash it would create. While they surely measured clicks and engagement for the update, they could have used OmniPanel to form a qualitative grasp of how strongly users disliked it. The update caused several celebrities to delete the platform and encourage their audiences to follow suit, setting the stage for a mass exodus of users to Instagram.

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