Use Cases
These are some Subscriptions use cases that you can solve with OmniPanel.
Analyzing Subscription Cancellations by SKU
Having a customer cancel a subscription is always a blow to the company. After all, recurring-revenue models are the best way to boost Customer Lifetime Value, and you often have spent a lot of effort in acquiring and maintaining a solid customer relationship with your subscribers. Therefore, you must understand why a customer canceled their subscription: how did the customer feel unsatisfied? Is this a one-off case, or are other products leading to higher rates of cancelations? Having all your customer data in one place will help you figure these questions out.
Upcoming Subscription Orders by Region
Customers expect e-commerce businesses expected to efficiently and flawlessly deliver orders directly to their doorsteps. Therefore, acing the logistics and operations aspects of your business is the backbone to success within E-Commerce. Imagine you are a DTC subscription snack company that sends out boxes each month to your customers. You want to plot out where the future orders are going by region to help you optimize deliveries.
DTC Subscribtion Growth
You are a DTC CPG food company. Although most customers buy your items individually, your company wants to promote sign-ups for a subscription service. Marketing previously launched a campaign advertising the service. You are tasked with investigating the factors driving sign-ups and recommending ways to grow them for next year.
Understanding Subscription Cancellations
Your Customer Success team notifies you that they noticed a spike in subscription cancellations over the last two months. You want to investigate what type of users are canceling, what is driving the cancellation, and what teams need to address the issue.
E-commerce Subscription Churn
For subscription DTC businesses, a focus on retention and improving CX to reduce subscription cancellations is key to boosting LTV and margins. Let's imagine your business is a subscription CPG product. You want to know a breakdown of what products customers were subscribed to when they canceled and the breakdown of cancellation reasons related to each product in relative terms of total subscriptions.