Shopify: product SKU, customer name, email, CLTV
Gorgias/Zendesk: Ticket tag, ticket text,
Yotpo: Review Title, Sentiment Score
Loop Returns: Reason Code
Once you've gotten all your feedback in one place, you can draw out the more significant customer feedback trends. You notice that customers aren't in love with the fit around their shoulders, so you pass that feedback to the product team for future improvements. Likewise, you see that customers were wondering about how rainproof the material is, which you pass along to marketing to help them adjust the copy on the product page.