Shopify: order_id, product_sku, CLTV
Zendesk: Support text, issue tag , resolution_tag,
Within OmniPanel, you can break down the different support ticket types by product SKU. This allows you to see the major types of issues customers are facing for all your products. But let's say you're interested in looking at your top-selling item, which is a long-sleeved T-shirt. All you need to do is apply a product SKU filter. While you felt that delivery times would be the most significant issue customers had, it turns out the top complaint is the product's material: customers complained that the shirt rips too easily. Delivery times were only the 5th most common complaint, as customers were okay with waiting a little longer for this product. Seeing this data helps you prioritize your next steps as you spend the next quarter working closely with the Product team to develop a better material blend.