Shopify: Order_Id, Product SKU
Yotpo: Positive Sentiment Score, Review Text
Klayvio: Promo Code, Campaign Tag
After bringing in your reviews with contextual data from Shopify and Klayvio, you discover that customers loved the campaigns featuring products from your low-calorie product lines. In particular, customers describe the snacks as their favorite not-so-guilty pleasure. You see that the campaigns that promoted these products were the ones that performed the best as well from both a sales standpoint and positive sentiment standpoint. As a result, you tell your marketing team to continue featuring these product lines to new customers in future email campaigns.