Shopify: order_id, product_sku
Loop Returns: return code, return reason
Zendesk: support text
By looking up Returns SKU by return reasons, your team sees the most problematic products. You notice that one windbreaker, in particular, stands out in terms of issues encountered. Including the return reasons let you dive deeper into the case. You find that all the return reasons have to do with the material used and not being as waterproof as desired. Seeing as this is a systemic problem, you bring this piece of feedback back to the design team, who will change the material used for the future.