Shopify: product SKU, customer name, order $, #s of orders placed
Gorgias: ticket tags, support text
Loop / Returnly: return reason, cancellation reason
Omnipanel shows you all the relevant cases that were tagged related to a product issue within your helpdesk. It also automatically pulls in contextual data from the rest of your tech stack to automate your tracking of these issues, and serve as a springboard for your investigation. From there, you can go as far into the weeds as you need to uncover underlying issues. In this case, you see that the main product complaint was the quality of material used. Using the visualization tools in Omnipanel, you see that this issue was constantly widespread in different batches and cohorts of customers, suggesting it was a wide-scale problem. You pass along these findings to the Product team to get them to focus on material quality.